Console Manufacturers
They tell the press and media, developers,
publishers, social networking sites, and distribution and retail, that they are
bringing out a new console so when it is out, the public can easily buy it from
several locations, online or in store, depending on your preference. Companies
such as Valve and Apple are now getting involved with the console war, with
Apple making the ‘IPlay’ and Valve the ‘SteamBox’. Each year it gets more and
more competitive.
Developers
If they need some extra help they are able to get
additional employees from outsourcing from other companies. They also go to
publishers so the product that they have made/making will be funded for when it
is available. Also they will have to give a certain percentage of the profits
to them. If it were not for the publishers then there wouldn't be any
profits to begin with. Sometimes developers may get into contact with console
manufacturers so when the console is out the product is available, a user
is able to purchase the product on the console and use it.
Social Networking
Many businesses use social networking to give
offers or to tell the public about something they have done or are planning.
Publishers and developers will use this as well as distribution and retail.
This is free advertising as well as they can see how many people ‘like’ or
‘follow’ them to help their profits become greater.
Outsourcing Companies
Companies may be hired when others need more help,
when they do not have enough time. These companies may solely relay on this to
happen otherwise they may not be hired. These companies may also tell press and
media about the work they are doing.
Publishers
Publishers may use the press and media and/or
social networking sites to market this product. Also publishers use
distribution and retail to be able to sell and transport there product,
especially if it is a console, but if it is a game then it may be
purchased online, or on a mobile platform.
Distribution and Retail
Distribution and retail businesses will get
games/consoles/products of many different people/places such as publishers and
developers. Then will sell on to the public, they may also advertise this on
social networking sites or marketing via press and media.
Press and Media
Press and media play a big part in the games industry
as they are the main source of information to the public. But some developers
do not use big advertising campaigns such as Overkill’s Payday 2, as the
developers and publishers believe that they should spend money on the game. Not
money on telling people about it.
Mobile
Platforms
Mobile
platforms are very big today, as most people own a phone and most of those
phones are smart/android phones that con hold and play many games. Even though
these games are cheap, that is why they are very big since most people will
think that the odd pound is nothing but with massive amounts of people owning
and paying for these games it all adds up and becomes a great amount of profit.
These games can be made by small teams too, maximizing the profits further.
Such as Doodle Jump which was made by a programmer and a designer, and that
turned out to be one of the most popular apps ever made.
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